This is the shallow one:

I can't think of anyone more shallow than Paris Hilton; she is one my 'favorites.'
Why do we need to know where she goes and what she wears?
Why does she have the same fake smile when she poses? (- I realize these are rhetorical questions, but please allow me to release frustration this way...)

She has some nerve launching a new line of footwear; it's enough we see her everywhere and she is rich precisely because people 'follow' all her moves...now she wants to make even more money out of us?

Please don't buy her shoes...nor Jessica Simpson's (another girl on my 'preferiti' list)